"Boffins, are you having trouble communicating the fruits of your labour to a wider audience? Have you spent five thankless years going through stool samples i

"Boffins, are you having trouble communicating the fruits of your labour to a wider audience? Have you spent five thankless years going through stool samples in an attempt to find new treatments for giardiasis only to have your work written up as a single paragraph on page 34 of the Rochdale Observer? Well, worry no more. Drawing on decades of journalistic experience, the Behind the Headlines team has come up with the definitive guide to getting your work featured prominently on News at Ten. Simply follow the 10 tips below and before you know it you’ll be talking p-values with Phil and Holly on ITV's This Morning." --- This reads like a Register article after Lewis Page has forgotten to take his pills again.