> So, how to do we revive Persona? I mean, it's still around, but it's been kind of back-burnered by Mozilla. Come up with a way to market it that makes sense

> So, how to do we revive Persona? I mean, it's still around, but it's been kind of back-burnered by Mozilla. Come up with a way to market it that makes sense to your mother in under 10 seconds. The "why the heck is this better than the Facebook button" is something Mozilla marketing couldn't crack, and until that gets solved you can't get the "who the heck is Bruce Schneier" crowd to switch.