That is part of what makes this whole article so absurd to me. John Carmack or whatever other 10x employee is never going to work to sell your ads, or share you

That is part of what makes this whole article so absurd to me. John Carmack or whatever other 10x employee is never going to work to sell your ads, or share your photos, or anything. A 10x programmer is a genius who understands the business well enough to pull ideas out of the air and has the chops to make them real. They're running their own companies. And if they join companies, they join for ownership stake.