Nice to see a story about a Third world problem for a change. There are some great lessons for entrepreneurs and product managers here. Ferroni was able to perc

Nice to see a story about a Third world problem for a change. There are some great lessons for entrepreneurs and product managers here. Ferroni was able to perceive the villagers' (unmet) need and come up with a solution that met that need in a way that dovetailed with their culture and way of life. Understanding users' needs is an essential skill for product managers. Hence the commonly-given advice to "scratch your own itch" - it's easy to understand users' needs if you, yourself, are a typical user. Creating a product that you wouldn't use is more difficult. You have to step into the user's shoes and understand their needs. It requires empathy and the ability to discard one's preconceptions. How common are those traits in the average Silicon Valley startup?