I feel like on NYE, in particular, most people don't go out without already having made a plan for how they're going to get home, so even if the actual price tu

I feel like on NYE, in particular, most people don't go out without already having made a plan for how they're going to get home, so even if the actual price turned out to be lower than expected, that might not have boosted demand the way one might expect because many people had already made other transportation arrangements in anticipation of Uber being unaffordably expensive.