Or, less cynically, heads in their own world. People don't have the time to learn and care about everything. They're much more concerned about things going on i

Or, less cynically, heads in their own world. People don't have the time to learn and care about everything. They're much more concerned about things going on in their immediate life, on their local city, on their state, and on their nation. What the major news outlets reports on also has a big influence here, and coverage of the olympics also tends to focus on the athletes, not on the olympic committee. As a result, I'm pretty sure what goes into creating the olympics generally ranks pretty far down on the list of people's priorities.