I think you're misunderstanding the difference between listing goals to yourself privately (be it mental or physical), and sharing it with a wider audience. I

I think you're misunderstanding the difference between listing goals to yourself privately (be it mental or physical), and sharing it with a wider audience. I highly doubt that Steve Jobs 'kept his fucking mouth shut' about his vision(s) for iPhone iterations. After all, if he didn't share what his goals were with his close team, then surely he would have had to have built the phone himself in order to not 'list all the things a nonexistent iPhone did' to at least a few other people. Sorry for the refute, but I couldn't help but call-out your highly inaccurate (to your first point), and also false choice of analogy.