3 ms·
Brilliant branding and marketing
- smoyer 12y agoThis web site was combined with a series of AllState "Mayhem" commercials [1] during the AllState Sugar Bowl, a hilarious Twitter campaign [2] and the ability to watch his "product demonstrations" again via YouTube [3]. All of this was made shareable via Twitter and Facebook links on each page of the web site. I can't remember seeing old and new media used together in such a memorable fashion before - Well done AllState! P.S. I hate advertising ... but this was ENTERTAINMENT! [1] https://www.youtube.com/watch?v=yQhvrCUnKsM https://www.youtube.com/watch?v=yQhvrCUnKsM [2] https://twitter.com/Mayhem/with_replies https://twitter.com/Mayhem/with_replies [3] https://www.youtube.com/watch?v=yQhvrCUnKsM https://www.youtube.com/watch?v=yQhvrCUnKsM