That doesn't always work. The Pink Floyd song put's it well "When you ask for a pay rise it's no surprise they giving none away". What does work for getting a

That doesn't always work. The Pink Floyd song put's it well "When you ask for a pay rise it's no surprise they giving none away". What does work for getting a pay rise is: 1. If you are genuinely paid less than market then prove it by getting an offer from another company. 2. The other option is to get promoted into a new role. As a developer that usually means becoming a manager - so even if you could add 10* more value as say an "architect" it may be more profitable personally to become a manager. There may be other more 'ruthless' ways too. I am not ruthless enough to know about them! But all in all value and pay are roughly correlated but increasing one doesn't necessarily increase the other.