5 ms·
It's silly that trademarks are able to be sold. That undoes the idea of consumer protection as the trademark name is now misleading consumers.
by MichaelGG 12y ago
It's silly that trademarks are able to be sold. That undoes the idea of consumer protection as the trademark name is now misleading consumers.
- noonespecial 12y agoI learned that lesson hard during the whole HP Compaq fiasco. It was so very difficult to explain to my older customers how a "quality" name like HP could suddenly be on such god-awful printers and computers.
- wyager 12y ago>It's silly that trademarks are able to be sold. That undoes the idea of consumer protection as the trademark name is now misleading consumers. If companies could not sell trademarks, they would simply form a new corporation for each trademark and then sell the entire corporation. There's no way to enforce that a certain trademark indicates products of a certain quality. Whoever owns the trademark can simply start making shitty products. Trademarks don't exist to protect consumers; they exist to protect producers from knock-offs leeching off their reputation.
- MichaelGG 12y agoYou're right there are workarounds. But the protection is for consumers, hence the check as to if people are likely to be confused. It's terrible that the makers of Pyrex can change the product so it's no longer heat tolerant, for instance.