The last time I checked, if I buy a hamburger and decide not to eat it, that is entirely up to me. This simply sheds light on how the airline industry perceive

The last time I checked, if I buy a hamburger and decide not to eat it, that is entirely up to me. This simply sheds light on how the airline industry perceives its customers, which is to say that it doesn't perceive them at all, but rather sees an empty seat, whether or not it was paid for, as being lost revenue.