- The excitement for email newsletters will peak in 2015 and be considered passé in 2016. Email will remain popular, but other formats will take hold and have h

- The excitement for email newsletters will peak in 2015 and be considered passé in 2016. Email will remain popular, but other formats will take hold and have higher engagement rates. Targeting newsletter type material at other media and platforms instead of email will become more significant in 2015 (such as direct to Slack channels, CRM systems, etc.) - Text chat and interactive systems will become more significant in a way I can't put my finger on yet. But expect to see more Slack-style activity creeping out to other types of app. Instead of "form filling", many types of app will begin to request data in a more conversational way on a "need to know" basis.