You are right I would never ask a river to think, but aggregators aren't rivers they are companys, filled with people. I think it behooves a company to help it

You are right I would never ask a river to think, but aggregators aren't rivers they are companys, filled with people. I think it behooves a company to help its customers/consumer organize there data. Help them spot trends, highlight trends, segment data. You aren't forcing a user to look at data in a certain way you are helping them build a better net. So in your analogy, I think we need a 3rd entity a expedition leader, or a guide that helps spot good places in the river to go for gold.