I think there are a lot of parallels between the "neuroscience" (quotes intended) in the books and psychology useful to magicians. The books both, for example,

I think there are a lot of parallels between the "neuroscience" (quotes intended) in the books and psychology useful to magicians. The books both, for example, discuss both the psychology and the neurological activity surrounding the human brain's desire to find patterns, and rely on them for future "automatic" thought. The well known inability for a person to judge the volume of a container, for example, influences both consumers purchasing a bag of chips and a spectator watching a woman get sawn in half. There are stories in "How We Decide" that are variations on stories in "Cruel Tricks for Dear Friends". "Buyology" anecdotes remind me directly of things I learned from reading Paul Harris. To be sure, the books I mentioned are written to entertain as well as inform. They're "pop-science", and nobody would suggest that Jonah Lehrer is an authority on neuroscience - but that doesn't detract at all to their utility to anyone who can benefit from understanding how humans - even one's self - think.