It's both. Improvements in mobile tech also allow managing a mobile workforce easier. This can allow Instacart to keep in contact with drivers more easily, whi

It's both. Improvements in mobile tech also allow managing a mobile workforce easier. This can allow Instacart to keep in contact with drivers more easily, which in hand allows them to more easily manage and hire drivers who shop from individual stores, instead of needing the warehouse. Shorter version: Mobile communication and apps allow for distributed workforce and inventory instead of big centralized costs.