Good marketing is about passion and the ability to communicate it. Someone on your own team is always going to have more passion for your product than an outsou

Good marketing is about passion and the ability to communicate it. Someone on your own team is always going to have more passion for your product than an outsourced service. If I were in your position, my first tactic would be to search within my existing user community for people with the skills I need. Put a message out through your forums, Facebook page, and twitter account (which I note is small - consider tweeting less about your tech, and more about the interests of your market, then follow people w/ appropriate interests on http://wefollow.com http://wefollow.com)... Broadcast something like: "Want to be more involved in helping Bouldr grow?" and link people to short survey you'll create that can identify two types of people: potential customer evangelists, that simply need more support from your company, and potential marketers, who would be most effective as part of your team. The criteria you're looking for for both are: * active users of your app * passion for rock climbing * good communication skills The most important things for each are: Customer Evangelists: large network, and either mobility across multiple geographic concentrations of your target market, or high amount of activity within a single large geographic concentration of your target market Marketer: knowledge of incentives / motivating people to contribute effort / content, SEO skills, ability to create interesting content for inbound marketing. Failing to find these people within your existing userbase, I'd identify the marketing people at services targeting a similar demographic, and ask them if they could recommend people. Shoot me an e-mail if you'd like further explanation / detail on any of the above. Good luck!