I think it's just a matter of recognizing what software development is, and what it isn't. Somehow large, well-managed corporations are able to deal with creati

I think it's just a matter of recognizing what software development is, and what it isn't. Somehow large, well-managed corporations are able to deal with creative teams in marketing, in design. But when it comes to software development it just seems to me we've been stuck into the wrong bucket. We sit at keyboards, we type, and make computers do things, therefore we are 'IT workers.'