Fred Wilson's posts on this are still excellent, and relevant.[0] At Aptible (S14), we convert equity stakes and benefits to dollar values and offer a few diffe

Fred Wilson's posts on this are still excellent, and relevant.[0] At Aptible (S14), we convert equity stakes and benefits to dollar values and offer a few different equity/salary options to each prospect. One big question is what your expected role is going to be in the future. 1% is far too low for a VP- or C-level prospect with experience managing a team. If the company is already well-funded (i.e. somewhat de-risked), 1% may be appropriate for a line engineer. [0] http://avc.com/2010/11/employee-equity-how-much/ http://avc.com/2010/11/employee-equity-how-much/