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I run a movie blog and have seen MASSIVE dropoffs in referrals/engagement on FB - As it's just me running the site, and my time is zero sum, I have shifted far

I run a movie blog and have seen MASSIVE dropoffs in referrals/engagement on FB - As it's just me running the site, and my time is zero sum, I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. I tried paying to promote a few posts but the ROI was definitely not there relative to ad revenue. I have heard from countless other publishers I know who are doing many similar things as to not get trapped in the FB ecosystem.

shostack 12y ago
This can be compounded by the fact that a lot of pages that have a % of fans that are from "Like farms" have no easy way to filter those out. So now those companies are paying to reach a garbage-quality audience with an incredibly poor signal to noise ratio.
username223 12y ago
> I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. Boo, hoo, spammer. Put your "conversion funnel" somewhere else.
- dchuk 12y ago
  In what way can you possibly infer the parent you replied to is a spammer given such little information?