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This is particularly relevant given that Facebook announced recently that starting in January they were going to force businesses relying on earned social traff

This is particularly relevant given that Facebook announced recently that starting in January they were going to force businesses relying on earned social traffic to pay to reach those same people. They had already been tightening the screws on organic traffic for a while now, and will finally be shutting it off for any sort of promotional or low-quality content post. I'm really curious to see what that does to publishing businesses like this that don't promote "businessey" things like "SALE SALE SALE!" or product-specific stuff. Ultimately, I'm guessing many of these companies will pay the ransom as long as it is profitable, and make their best effort to get people into a channel they control that has fixed pricing (like email). Guessing they will likely start shifting to other social networks as well.

sharkweek 12y ago
I run a movie blog and have seen MASSIVE dropoffs in referrals/engagement on FB - As it's just me running the site, and my time is zero sum, I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. I tried paying to promote a few posts but the ROI was definitely not there relative to ad revenue. I have heard from countless other publishers I know who are doing many similar things as to not get trapped in the FB ecosystem.
- shostack 12y ago
  This can be compounded by the fact that a lot of pages that have a % of fans that are from "Like farms" have no easy way to filter those out. So now those companies are paying to reach a garbage-quality audience with an incredibly poor signal to noise ratio.
- username223 12y ago
  > I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. Boo, hoo, spammer. Put your "conversion funnel" somewhere else.
  - dchuk 12y ago
    In what way can you possibly infer the parent you replied to is a spammer given such little information?

sharkweek 12y ago

I run a movie blog and have seen MASSIVE dropoffs in referrals/engagement on FB - As it's just me running the site, and my time is zero sum, I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. I tried paying to promote a few posts but the ROI was definitely not there relative to ad revenue. I have heard from countless other publishers I know who are doing many similar things as to not get trapped in the FB ecosystem.

shostack 12y ago
This can be compounded by the fact that a lot of pages that have a % of fans that are from "Like farms" have no easy way to filter those out. So now those companies are paying to reach a garbage-quality audience with an incredibly poor signal to noise ratio.
username223 12y ago
> I have shifted far more of my focus on email newsletter marketing as it drives far better traffic. Boo, hoo, spammer. Put your "conversion funnel" somewhere else.
- dchuk 12y ago
  In what way can you possibly infer the parent you replied to is a spammer given such little information?