1. The customers of credit processing are businesses (merchants), not people buying stuff from those businesses 2. There is no single rate, especially once dif

1. The customers of credit processing are businesses (merchants), not people buying stuff from those businesses 2. There is no single rate, especially once different fee structures are accounted for: https://www.sba.gov/blogs/best-credit-card-processing-small-business-owners https://www.sba.gov/blogs/best-credit-card-processing-small-... http://www.forbes.com/2007/02/20/visa-americanexpress-globalpayment-ent-fin-cx_mf_0220creditcard.html http://www.forbes.com/2007/02/20/visa-americanexpress-global... 3. Having dozens of companies to choose between ranging from simple-yet-expensive to complicated-but-potentially-cheaper seems like the ideal situation to be in. This seems like a functional market to me.