I notice a lot of negative sentiment here re: exit popups. Firstly, let me say that I (as a user) am not a fan. I think it's necessary, however, to consider t

I notice a lot of negative sentiment here re: exit popups. Firstly, let me say that I (as a user) am not a fan. I think it's necessary, however, to consider the context. If you have a blog, and you'd like to start converting your readers into email subscribers, exit popups are not usually a great way to do that. They tend to turn off a more sophisticated audience, even so far as to discredit the offer based on their use of such "dark patterns". This is (usually) not where you want to use an exit popup. If you have a landing page, however, an exit popup can do good things for you. In my experience, most landing page conversions happen on the first visit - either you convert the visitor, or you don't. In this case, you're not very concerned with credibility by the time a visitor expresses exit intent (they're already leaving). It's (usually) a good idea to go ahead and go for a lesser conversion (e.g. an email signup instead of a purchase). The worst that can happen is the user leaves and never returns (which was probably already the case). Hopefully this puts things in perspective. Like I said, I really, really don't like exit popups. I kinda feel like taking a shower after putting one on a page - however, I've run several experiments on landing pages in various verticals and (in my findings) they increase sales. It's fine to be critical of the technique and express your dislike, but if you have any fiscal responsibility to yourself or a client, it's your job to consider whether they might be beneficial, regardless of your personal feelings.