What is the viability of leaching their business model? I mean taking photos and writing viral content with the intention they steal it and you can invoice them

What is the viability of leaching their business model? I mean taking photos and writing viral content with the intention they steal it and you can invoice them for $$$ and sue if they don't pay. Viable? Extra: you could get in touch with the original authors, take a 50/50 on any money you extract. One court case to set precedent and check viability of the business model and the checks write themselves.