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The idea behind conversion optimization is to convert more of the Maybe's in to Yes's. Alienating the No's shouldn't be too much of a concern as long as you are
by ssharp 12y ago
The idea behind conversion optimization is to convert more of the Maybe's in to Yes's. Alienating the No's shouldn't be too much of a concern as long as you aren't turning your Yes's in to No's.
It's still a balancing act between improving conversions and not annoying people, but I've never seen an appropriate, well-implemented pop-in like this NOT increase conversions.
- kevinweaver 12y agoGood point. The service doesn't seem like it would do well with established eCommerce sites where the probability of potential customers returning at a later date is high. This is definitely more of a last ditch effort for smaller sites.