I just maintain my own small custom list, all automatic lists are disabled. Ads are OK unless they are animated, IMHO. Flash is totally out of course. In fact I

I just maintain my own small custom list, all automatic lists are disabled. Ads are OK unless they are animated, IMHO. Flash is totally out of course. In fact I think I am doing these advertisers a favor since I do keep a mental list of who not to buy from, that list includes folks who have animated and flash ads (and those who advertise on Fox News, but that is a different story). So I usually just block ads that are really obnoxious. Every few months I review the list and remove any entry that was filtered less than 10 times or so. That has two advantages. First I get to control what is filtered, and second it prevents that list from growing so much.