3 ms·
So where should you draw the "Call for a quote" line? I'm a few months from launching a B2B tool with a great value (improve telco tech support efficiency by a
by MichaelGG 12y ago
So where should you draw the "Call for a quote" line? I'm a few months from launching a B2B tool with a great value (improve telco tech support efficiency by a good factor - I've had a prototype install running at one company for a few years and they simply cannot operate without it).
I'm thinking of SaaS at launch. My lowest monthly plan is probably $250 to 490. (In addition to a free "personal" edition for people playing with projects.) My average price point I think will be in the 2k to 5k a month. I have a verbal commit from a medium sized customer at $10k.
How much do I publish online? Do I run the risk of alienating one segment by simply being available to another?
- adam 12y agoThe thing you really have to watch out for here if you have lower prices published is the big guys seeing that and thinking they can get your services for that much too. You have to have your story really nailed of why the 2k-5k services are worth that much more. Usually this is in the form of service level agreements, support levels, response times, security, etc. As an anecdote, we had "small business pricing" published on our site and organizations like The World Bank, Koch, and a few others were paying $279/month which was insane. We made a few thousand a year on those plans, and a few hundred thousand on "enterprise" clients. We don't have small business plans anymore.
- MichaelGG 12y agoThanks for the reply! Bigger customers will need more user logins and more processing capacity. So they segment alright that way, although I'm not sure how many axes to include (users, TB/month, peak messages/sec, feature set, etc.). But a <$500 plan won't include more than a TB a month, and even medium users will need that much.