> Releasing means showing it to the world. It does if you're Apple, but it doesn't if you're me. You tell me how I can get the entire world to check out my lit

> Releasing means showing it to the world. It does if you're Apple, but it doesn't if you're me. You tell me how I can get the entire world to check out my little startup (http://shoptalkapp.com http://shoptalkapp.com ;) ) and then I'll take your advice and polish the heck out of it before I release it. This article applies very well to large companies who get lots of publicity. They need to be careful not to release junk, because everyone is watching them. For startups like mine, releasing means trying to show it to the world, but actually only showing it to a small group of people.