4 ms·

It appears to come from much earlier than 2007. See for example: Cialdini, Robert B.; Wosinska, W.; Barett, D. W.; Gornik-Durose, M. (October 1999). "Complianc

It appears to come from much earlier than 2007. See for example: Cialdini, Robert B.; Wosinska, W.; Barett, D. W.; Gornik-Durose, M. (October 1999). "Compliance with a request in two cultures: The differential influence of social proof and commitment/consistency on collectivists and individualists". Personality and Social Psychology Bulletin 25 (10): 1242–1253. doi:10.1177/0146167299258006 Robert Cialdini may be the one who is most associated with this phrase. A few other items which reference it are: Cialdini, Robert B. (October 2001). "Harnessing the science of persuasion". Harvard Business Review 79 (9): 72–79. Cialdini, Robert (1993). Influence (3rd ed.). New York: HarperCollins. So, I suppose the real question is, why does Google trends show a beginning in 2007? Edit: There appear to be a number of articles about Cialdini's book in 2007. It appears that there was a Washington Post article in 2007 that spurred the interest spike: http://www.washingtonpost.com/lifestyle/magazine/pearls-before-breakfast-can-one-of-the-nations-great-musicians-cut-through-the-fog-of-a-dc-rush-hour-lets-find-out/2014/09/23/8a6d46da-4331-11e4-b47c-f5889e061e5f_story.html http://www.washingtonpost.com/lifestyle/magazine/pearls-befo...

dalke 12y ago
Not knowing anything about "social proof" or why it's important to know when it appears online, but the term appeared online well before 2007. For example, https://web.archive.org/web/20000511115153/http://www.isoc.org/inet99/proceedings/3g/3g_2.htm https://web.archive.org/web/20000511115153/http://www.isoc.o... (from 2000) says: > Social proof. In many social situations, one of the mental shortcuts on which we rely, in determining what course of action is most appropriate, is to look to see what other people in the vicinity are doing or saying. This phenomenon, known as social proof, can prompt us to take actions that may be against our self-interest without taking the time to consider them more deeply. Cults from the Jonestown Temple to Heaven's Gate, for example, provide cogent evidence of how strong the effects of that phenomenon can be in the right circumstances. [19] Therefore, it's likely an artifact of Google trends. Various sources cite: White, S. H. (1977). Social proof structures: The dialectic of method and theory in the work of psychology. Life-span developmental psychology: Dialectical perspectives on experimental research, 59-92 as the source of the term.

dalke 12y ago

Not knowing anything about "social proof" or why it's important to know when it appears online, but the term appeared online well before 2007. For example, https://web.archive.org/web/20000511115153/http://www.isoc.org/inet99/proceedings/3g/3g_2.htm https://web.archive.org/web/20000511115153/http://www.isoc.o... (from 2000) says: > Social proof. In many social situations, one of the mental shortcuts on which we rely, in determining what course of action is most appropriate, is to look to see what other people in the vicinity are doing or saying. This phenomenon, known as social proof, can prompt us to take actions that may be against our self-interest without taking the time to consider them more deeply. Cults from the Jonestown Temple to Heaven's Gate, for example, provide cogent evidence of how strong the effects of that phenomenon can be in the right circumstances. [19] Therefore, it's likely an artifact of Google trends. Various sources cite: White, S. H. (1977). Social proof structures: The dialectic of method and theory in the work of psychology. Life-span developmental psychology: Dialectical perspectives on experimental research, 59-92 as the source of the term.