If Twitter generates 10N units of hype for every N units of substance, it's a huge advantage. If everyone's paying the same cost for their substance, Twitter's

If Twitter generates 10N units of hype for every N units of substance, it's a huge advantage. If everyone's paying the same cost for their substance, Twitter's getting the highest possible return. It may never live up to the hype, but it'll be more than it would have been without the hype. More on this: http://www.byrnehobart.com/blog/twitter-is-overhypedwhich-is-why-it-will-succeed/ http://www.byrnehobart.com/blog/twitter-is-overhypedwhich-is...