I'd agree but as the article points out people in memphis are very sensitive about their town. If a decent sized boycott starts I'd bet this guy's job is toast

I'd agree but as the article points out people in memphis are very sensitive about their town. If a decent sized boycott starts I'd bet this guy's job is toast (especially in this economy) The issue is whether the irrational people can make enough noise to cause him trouble and whether that one tweet was worth the consequences it will bring to him. (see tptacek's response above where he completely agrees with the guy who made this a big deal)