"Yes! Twitter has singlehandedly changed the game! Before twitter, people didn't communicate online. And you couldn't leak stuff and have it indexed by google."

"Yes! Twitter has singlehandedly changed the game! Before twitter, people didn't communicate online. And you couldn't leak stuff and have it indexed by google." No-one's saying that. Twitter has increased the extent and intensity of that communication. And that is incredibly important, especially when you're dealing with PR (and i'm sure that's no the only area).