As the article mentions "No Toilet, No Bride" was a campaign with some funds from government that was used to increase awareness of sanitation in rural India. T

As the article mentions "No Toilet, No Bride" was a campaign with some funds from government that was used to increase awareness of sanitation in rural India. The innovative thing about this program was linking needs to improve awareness about hygiene. Many of the social initiatives/programs launched in India target basic needs to improve awareness. A few I can think of at the moment are : a. Midday meal to children attending schools (feed the hungry, provide education) b. National Rural Employment Guarantee scheme (provide employment and let the people do something helpful (building roads, canals etc) for the village/community) I am no expert in this area and it seems to me that many of social schemes/programs have this mix of targeting the needs to spread awareness. Would then all these social schemes be qualified as "hack" ?