With so much skepticism in this thread I am inclined to bet on their success :) I am also very skeptical...but ideas like this rarely get any love until it's ac

With so much skepticism in this thread I am inclined to bet on their success :) I am also very skeptical...but ideas like this rarely get any love until it's actively disrupting. For what it's worth, the potential for the internet to even out the knowledge gap in the business world has barely grazed the surface of where it's headed. I am not talking about getting cokes recipe but knowing the cost basis of vendors so they can't rip you off. Every industry will eventually have a winner that decided to be completely upfront and transparent accept smaller but healthy margins and eliminate the fear consumers have of looking foolish by getting a worse deal than their brother in law.