The problem is, his statement is false: "Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to

The problem is, his statement is false: "Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again." That isn't the One True Way to get a lot of traffic on the web. It's A way, and not the easiest way. Maybe he thinks it should be the best or only way. Maybe I think it should be. But it isn't. As long as search engine spammers can make a living, they will continue to spam search engines, and simply declaring that that is "bad" is going to have about as much effect as declaring that dealing drugs or prostituting oneself is "bad" has had on those professions.