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I wonder if there is a business opportunity in launching a company that is "Uber for Taxis". That is, rather than selling it directly to the consumers, you part
by Pyxl101 12y ago
I wonder if there is a business opportunity in launching a company that is "Uber for Taxis". That is, rather than selling it directly to the consumers, you partner with the taxi companies to provide the technology that enables an Uber-like experience with regular taxis.
The taxi companies must be scared shitless by Uber and perhaps will greedily adopt any (cheap) tech that will close the user experience gap. Get a single taxi company on board in an area, and perhaps the others will follow. Either craft your terms to ensure you can work with all of them, or partner with one exclusively and help them become the winner.
Is there a service like this already? Ideally consumers would have a single app that can interface with all participating taxi companies. Perhaps the user chooses the taxi company from a list (polished list with nice branding), or perhaps accepting a ride is first-come-first-serve across multiple taxi companies.
Handle the payments efficiently with a similar experience to Uber. The app knows the taxi fare ahead of time. Support passenger and driver reviews.
Take a nonthreatening stance in the market. Focus on partnering with existing transportation providers like taxis, not disrupting them or replacing them. The system will need to be very simple and cheap to install in taxis. Perhaps a mobile device for dispatch, as well as a mobile payments system like Square to handle card swipes from random fares.
The service could take over all taxi dispatching functions for participating companies, as well - with features for central dispatch to request drivers manually (such as by phone, etc.), as well as automatic routing to users of the app. With a leg in the door for dispatching, the app could also expand into other backoffice functions.
- duaneb 12y agoI believe Hailo has taken this approach; the problem is getting the myriad taxi companies on board.
- Pyxl101 12y agoThanks for the tip! The site implies that taxi drivers sign up for the app individually too: > If you drive a taxi or for-hire vehicle in New York City, Hailo is for you. Co-created by three taxi drivers, the Hailo app sends you extra jobs, so you can earn more money every shift. https://hailocab.com/nyc/drivers https://hailocab.com/nyc/drivers The approach that I'm suggesting is to sell technology directly to the major taxi companies - get them on board, and set it up in every car in their fleet. Don't attempt to displace them or hide their branding, but make it a distinguishable part of the experience. At least in the beginning. Perhaps they will become a commodity eventually. (There's probably a reason this won't work; just throwing an idea out there.) Thanks for replying!
- azernik 12y agoFlywheel also (in SF).
- duaneb 12y agoMy new rule of thumb is that a startup doesn't exist unless it works outside of San francisco.
- azernik 12y agoThat's... actually a really good rule. SF was the only place I've tried it, but I checked their website and they work in SF, LA, and Seattle. Nowhere near Uber/Lyft, but it's a start.