The logistics of doing an unplanned online launch are pretty large, and launching in lots of different markets adds a lot of complexity (legal issues, customer

The logistics of doing an unplanned online launch are pretty large, and launching in lots of different markets adds a lot of complexity (legal issues, customer support issues in multiple languages, etc.). I'm surprised they managed to launch in the US in time for Christmas. It's disappointing it isn't also launching internationally, but I'm optimistic - if this makes lots of money, then it will prove that it makes sense to launch new movies online. Then in the future we may see more movies launch like this, and with more preparation time, hopefully also internationally.