If it was all a marketing ploy they wouldn't have released private employee information that would open them up to lawsuits, or shut down their operations for s

If it was all a marketing ploy they wouldn't have released private employee information that would open them up to lawsuits, or shut down their operations for several days. There's absolutely no way that Sony makes a profit on this adventure, and that would be the only reason to make it up. It's absolutely ridiculous to think otherwise.