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At my local Borders, the checkout queue is lined with stuff to purchase. It isn't contextual, but it's an upsell nonetheless. Also, the book I want is physicall
by apowell 17y ago
At my local Borders, the checkout queue is lined with stuff to purchase. It isn't contextual, but it's an upsell nonetheless. Also, the book I want is physically next to other books I may be interested in - that's an effective cross-selling technique (it works on me, anyhow!).
- replicatorblog 17y agoFair points, I guess I should have said "Personalized" cross sell or upsell. I'd love a borders bar code scanning app so I could see if a book was well rated without having to go to amazon, or to get a "people who like this..." message based on a selection. Those ideas are just the start. I think the startup ethos could be applied pretty heavily to the world of retail, especially as more and more people are carrying around personal computers.
- apowell 17y agoYou're right, Amazon really nails the personalized upsell in a way that is tough to do in a retail environment (short of having talented salespeople on the floor). As for the bar code scanning, isn't that what these folks are trying to accomplish? http://www.redlaser.com/ http://www.redlaser.com/