Eric showed off their mobile-based "app store" before it was released. The cool part is it could download a new watch personality over BT without internet acce

Eric showed off their mobile-based "app store" before it was released. The cool part is it could download a new watch personality over BT without internet access. So it could operate with cached watch apps if you're out of cell reception. (I still have my Alerta that was hand-delivered.)