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My point is that the semi structured content that makes up theses web pages is being parsed out and displayed directly alongside search results. The parsed DOM
by amk_ 12y ago
My point is that the semi structured content that makes up theses web pages is being parsed out and displayed directly alongside search results. The parsed DOM is used as a defacto API, killing the need to provide any layout information whatsoever and killing page views, too. If this continues, many content providers (like lyrics sites) could transition to an information-serving model (API focused) and just forget about layout altogether.
- nl 12y agoYou realize there is a close correspondence between the DOM and the layout in most cases, right? Google read the CSS as well, and uses the visual features as signal what humans will see as important on the screen. That's impossible with APIs. There are specialised cases where Google does use APIs: public transport and airline times. They are very special cases though, and for broad web search it seems unlikely Google will follow that model.