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Definitely agree. We use affiliates in our business but they are all PREVIOUS CUSTOMERS who are very happy with the product. Incentivizing evangelism from peopl
by icelancer 12y ago
Definitely agree. We use affiliates in our business but they are all PREVIOUS CUSTOMERS who are very happy with the product. Incentivizing evangelism from people who are already pleased with your content/product is an incredibly valuable proposition for your business.
- shostack 12y agoIf you do it with your current customers, you can also often exchange account credit for referrals. If you toss on a discount for the person they refer, customers love it as it lets them hook their friends and family up with a discount on a service they love. These internal referral programs are how Dropbox and many other companies have kicked off great acquisition campaigns.