>> 1. The good advice is obvious, the rest doesn’t work. Not really. The rest also works, or used to work in the past. >> Occasionally a darkside SEO master m

>> 1. The good advice is obvious, the rest doesn’t work. Not really. The rest also works, or used to work in the past. >> Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. << That's true, but sometimes it last for several years. In some specific cases, it lasts only a few days, but brings so much revenue that it is still worth doing it. >> Remember this: It’s not your job to create content for Google. :-) This is laughable. Everyone can create content, no matter how spammy it might look, that's just a freedom of expression. It's Google problem that they index it. But of course, there are shady practices like automatically spamming blog comments, and that's evil. I think SEO is ok, it made some people very rich by exploiting search engine holes, which then allowed Google to fix them and make the engine better.