> they are not selling you a machine, they are inexpensively buying your ability to choose Very well put. Edit: And since most people are paralyzed by the sunk

> they are not selling you a machine, they are inexpensively buying your ability to choose Very well put. Edit: And since most people are paralyzed by the sunk cost fallacy this works even better than plain cost analysis would predict, especially if they are deceived about the presence of DRM.