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"It doesn't need a cool factor" That was the death knell of Google Glass (at least in its current incarnation). Seems that Google hasn't learned much.
by krschultz 12y ago
"It doesn't need a cool factor"
That was the death knell of Google Glass (at least in its current incarnation). Seems that Google hasn't learned much.
- zanny 12y agoGoogle Glass is a camera on your face. The self driving car revolutionizes transportation internationally forever. One makes you look like a hipster. The other is primed to save tens of thousands of lives a year if it gets rapidly adopted. One weighs grams. The other can run you over and crush your skull. Perception matters. This initial design is so insanely non-threatening it achieves its appearance goals. It does not need to sell units, it needs to sell the idea.
- derefr 12y agoAFAIK, Google Glass was explicitly a prototype, meant to visually advertise itself as a prototype to anyone who looked at it—in the same way that, say, a breadboard or a caseless Arduino visually advertises itself as a prototype. Seeing someone wearing Google Glasses was meant to put you in mind that they were testing something and you could help them test it, not that they were using a piece of everyday consumer electronics. And this car is pretty much the same: it's meant to stand out (see my other comment above: https://news.ycombinator.com/item?id=8785463 https://news.ycombinator.com/item?id=8785463). So I wouldn't say they needed to learn anything. As the technologies are accepted and commercialized by other parties, then they can make one that looks normal-ish.
- anigbrowl 12y ago/pedant mode Death knell, not death nail. A 'knell' is the slow solemn tolling of a bell at a church funeral. This has been a public service announcement.
- krschultz 12y ago+1