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With advice from Steve Jobs, Disney plans overhaul of mall stores
- mkinsella 17y agoAssuming Jobs influenced the current "Apple Store environment," this is probably a good move by Disney. Apple's stores are always the most crowded at the mall.
- protomyth 17y agoarticle on the creation: http://www.nytimes.com/2006/05/19/technology/19apple.html?ex=1305691200&en=0a5d2e724d58ac68&ei=5090 http://www.nytimes.com/2006/05/19/technology/19apple.html?ex... - also - the bizweek article on why it will fail: http://www.businessweek.com/magazine/content/01_21/b3733059.htm http://www.businessweek.com/magazine/content/01_21/b3733059....
- chanux 17y agoThe article needed me signed up for free access. And "more", as they say.
- replicatorblog 17y agoIt reminds me of one of PG's lines about hardware now being mostly software. I think we are seeing the first wave of computerization of retail. Think about how backward going to Barnes & Noble or Borders is compared to Amazon.com. There is no cross sell or upsell, no way to easily get reviews, find inventory. I am excited to see Jobs help move a massive company like Disney into this direction. One more way to keep hackers in high demand.
- apowell 17y agoAt my local Borders, the checkout queue is lined with stuff to purchase. It isn't contextual, but it's an upsell nonetheless. Also, the book I want is physically next to other books I may be interested in - that's an effective cross-selling technique (it works on me, anyhow!).
- replicatorblog 17y agoFair points, I guess I should have said "Personalized" cross sell or upsell. I'd love a borders bar code scanning app so I could see if a book was well rated without having to go to amazon, or to get a "people who like this..." message based on a selection. Those ideas are just the start. I think the startup ethos could be applied pretty heavily to the world of retail, especially as more and more people are carrying around personal computers.
- apowell 17y agoYou're right, Amazon really nails the personalized upsell in a way that is tough to do in a retail environment (short of having talented salespeople on the floor). As for the bar code scanning, isn't that what these folks are trying to accomplish? http://www.redlaser.com/ http://www.redlaser.com/