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Actually, I'm always disappointed to see useful software priced out of the reach of small businesses - and low priced plans disappear in 1-3 years after a cool
by unreal37 12y ago
Actually, I'm always disappointed to see useful software priced out of the reach of small businesses - and low priced plans disappear in 1-3 years after a cool tool launches. Visual Website Optimizer, Hubspot, Leadpages, etc all get priced out of the reach of people making less than $10K per month online because its more profitable to go after lawyers and accountants.
- siddharthdeswal 12y agoVisual Website Optimizer just introduced a $9 plan (I work there). I agree with your point in general, but the truth is most SaaS tools make far more profit when serving bigger customers.
- unreal37 12y agoI didn't know that, and I'm happy to hear that. And I agree that it's more profitable to serve the bigger customers, but it's a shame nonetheless that I see things that I would love to try to use myself, and would pay for, just not worth $99 a month to me.
- ssharp 12y agoOptimizely just changed their pricing and only have free and enterprise tiers now. Their free tier is much nicer than you'd expect, as well.
- robryan 12y agoI think this has a lot to do with the 'do things that don't scale early on' mantra. Early on when these companies need to get some traction they will be more than happy to support the smaller customers. Later when they need to make many hires to support customers it is much better value to chase those bigger customers. That is assuming there is significant support cost.