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SEO. It's a an exact match for the search term he was gunning for, and the .com wasn't available but the .org was. Exact-match domains get hit with the +15 wand
by saturdayplace 12y ago
SEO. It's a an exact match for the search term he was gunning for, and the .com wasn't available but the .org was. Exact-match domains get hit with the +15 wand of visibility in search results, and the whole .com vs .org distinction isn't as black/white as it used to be.
- itsprofitbaron 12y agoThere was an EMD (Exact Match Domain) update in September 2012 to fix this.
- unreal37 12y agoThat's a myth. It "reduced" the bonus, but the bonus clearly still exists. But I love that others think that domain name is no longer relevant for SEO. Keep thinking that. :)
- shostack 12y agoIt's reduced to the point of not being worth insane prices for EMDs. The majority of his ranking is likely due to his backlink profile and relevant content vs. the domain. I'm sure it doesn't hurt things though.
- ericd 12y agoYeah, having the name of the company be the same as the top-level keywords makes it so a huge percentage of the backlinks have the anchor text he wants.
- unreal37 12y agoCan't speak to "insane prices". But Patrick got AppointmentReminder.org for $8. He classifies it as the best ROI he's ever made. "cars.com" is still the #1 result for searching "cars". And "business.com" is still on page 1 for searching "business". The death of the EMD has been greatly exaggerated, IMHO.
- AznHisoka 12y agoIt's not so much the domain name, but the brand name, which in most cases is the same as the domain.