I'm not sure I'm seeing the value of push services. To me, the thing that was revolutionary with pull services is that, for the first time ever, you could tailo

I'm not sure I'm seeing the value of push services. To me, the thing that was revolutionary with pull services is that, for the first time ever, you could tailor ads to your users. Push is just a throwback to the era of magazines: there's probably value in ads seen by millions, but only for some massive brands. All of this make me think that the push services are going to bring much smaller revenue than pull services, so calling them the next era of the internet is a bit optimistic.