There's actually a few takes on the history, here: https://en.wikipedia.org/wiki/Philip_Greenspun#ArsDigita_histories https://en.wikipedia.org/wiki/Philip_Green

There's actually a few takes on the history, here: https://en.wikipedia.org/wiki/Philip_Greenspun#ArsDigita_histories https://en.wikipedia.org/wiki/Philip_Greenspun#ArsDigita_his... But you are right, that CEO was not the right guy for the job. His personality + Philip's no-bullshit attitude ended it.