I worked for Rocket Internet for a couple of months in 2012... Interesting organisation but a proper startup should be able to beat them easily at most things.

I worked for Rocket Internet for a couple of months in 2012... Interesting organisation but a proper startup should be able to beat them easily at most things. These guys have all the things that you lack as a startup; money, people, MBAs, finance department, legal, crazy people, good people, indifferent people. Did I mention these guys have loads of money. And they spend it on all the wrong stuff. The things they lack are a soul and good product vision. People can smell that.